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Hiring for Product Marketing Analyst 5 Mumbai, New Delhi for Exp. 2 - 5 Years at Oracle India Pvt. L (Delhi Job)

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Job Description:Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables. Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. BA/BS/MBA degree. Marketing Enterprise Marketing Customer Engagement Role Description We are looking for a creative and driven Modern Marketer to lead our Customer Engagement programs in India. Our mission is to inspire our enterprise customers to innovate and transform their businesses with Oracle in the Cloud and promote their advocacy and success. In the worlds largest enterprises today people increasingly expect to learn about the capabilities and credentials of a company its products and services from their peers and trust recommendations from their business networks far more than sales and marketing of a vendor. With 70% of the buying cycle now being carried out in a self-guided manner through invisible research, word of mouth influences as much as 20-50% of B2B purchase decisions and is responsible for directing where people go and who they speak to in order to complete the final 30% of their buying journey. It is well understood that referred customers cost less to acquire, are less price sensitive and happy customers are repeat buyers who typically spend twice as much and stay up to five longer than normal customers. The race to the cloud intensifies this behavior change, as products become services that can be switched on quickly, but just as easily turned off. The role of customer engagement is to craft transformational agendas with our largest customers leading to significant SaaS, PaaS and IaaS business. We do this by understanding individual customer strategies, knowing individuals challenges and aspirations, collaborating with them based on joint understanding and trust so that we can co-create their future business capabilities and support them through go-live success while laying foundations for advocacy. The Key and Lead Accounts form the top 3 tiers of the global Oracle 2000 market segment and represent in excess of 70% of the worlds IT purchase. Our focus is senior executives and their teams within this market segment who influence and make purchase decisions and to ensure they receive a superior ownership experience. This is an exciting opportunity to join the #1 Cloud Company globally and play a key role in a team of dynamic and passionate marketers. This role will report to the Senior Director of Enterprise Marketing in EMEA and APAC and ideally be based in Mumbai. The Role As a key member of the Enterprise Marketing team, you will work closely with your Customer Outreach and Customer Advocacy colleagues and the wider Key and Lead Account programs to: Define a customer engagement strategy and marketing plan Understand individual customer strategy, challenges and aspirations Influence and learn from a defined set of customer stakeholders Build long-term mutually beneficial relationships based on joint understanding and trust Co-create our future business capability together in line with our Strategic Cloud, Business Transformation and Digital Innovation perspectives Inspire them to think and feel positively about Oracle and do things differently with us Lay the foundations for becoming a strong advocate of the Oracle brand The Responsibilities The Enterprise Marketing team includes Customer Outreach, Customer Engagement and Customer Advocacy disciplines all with slightly different roles and responsibility but all working in sync to ensure we take our customers on a consistent and superior ownership journey. The Customer Engagement remit in that journey is to: Define the customer engagement strategy, goals and objectives Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific marketing plan Craft customer specific perspectives based on message hierarchies, storyboards and storytelling principles Communicate value - Plan and manage customer value communications programs Orchestrate engagement - Plan and manage multi-touch and multi-level customer engagement programs Identify and exploit the most effective channels and programs that help us create and deepen relationships Monitor, measure, review and report on key outcomes Communicate progress, results and contribution to the business in terms of external and customer impact Help change the internal culture, behavior and DNA of Oracle employees to think advocacy first


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Posted on: Tuesday, 02 May, 2017  08:44
Expires On: Wednesday, 25 September, 2019  18:30

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